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Alfa Demmelash grew up on less than a dollar a day against the backdrop of torture and murder in Ethiopia. Today, she is living the American dream and helping others do the same. Alfa started a nonprofit, Rising Tide Capital, where small business owners, including women, minorities and other underserved populations, learn the skills they need [...] When you think of marketing, what comes to mind? Chances are the first thing that popped into your head was advertising: print ads in magazines or newspapers…tv commercials…pop-up ads on the Google search engine. They may be entertaining, they may be informative, or they may be just plain annoying…but there is no denying, advertising [...] What is the first thing that comes to your mind when you hear the phrase “brand names”? I immediately see the golden arches of McDonald’s, the red and silver Coca Cola can, and the Olympic torch. What do all of these great brands have in common? They create an impression that you are getting something special [...] As a small business owner, what is the most important thing you can do to attract loyal customers? It goes without saying that you have to offer an excellent product or service, one that stands out from the rest. In the old days, that might have been enough to create a lasting customer list. But the days [...] This week we are going to focus on marketing. For starters, let’s define exactly what marketing is. In the simplest of terms, marketing is everything you do to promote your business. Why does that matter? Because marketing and sales are the keys to turning your passions into profits. Have you heard? Video marketing is the latest hot trend, and Maria Andros is its greatest star. Be inspired by this 10-minute interview on BraveHeart TV where Maria shares her tips for getting started. Don’t worry, it’s not that intimidating. Who’s afraid of the Big Bad Business Plan? For some reason, those two words seem to put terror into the hearts of even the biggest, meanest hard-core business people…not to mention poor little red riding hood. So today, I want to reassure you that you are already 3/4 of the way there to putting together a killer [...] When clients come to my law clinic to start a business, the first question they usually ask is: “Should I be a partnership or a corporation?” Making your business “legal” is such an exciting step…most people just can’t wait to do it! But there are a few questions you need to ask yourself before you [...] Remember how we talked on Day 7 about Robert Kiyosaki’s “cash flow quadrant” model? Basically, the idea is that there are four ways to generate income: as an employee, by being self-employed, as a business owner, or as an investor. Each of these categories has its advantages and disadvantages, but Kiyosaki teaches that only business owners [...] Barn-raising is a centuries-old tradition in rural America. Early pioneers quickly recognized that it is practically impossible for one person to build a barn. So they started a system in which all members of a community would gather together to build a barn for one family at a time. Here is how it works. The family [...]  |   | |
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