Alfa Demmelash grew up on less than a dollar a day against the backdrop of torture and murder in Ethiopia. Today, she is living the American dream and helping others do the same. Alfa started a nonprofit, Rising Tide Capital, where small business owners, including women, minorities and other underserved populations, learn the skills...
read moreWhen you think of marketing, what comes to mind? Chances are the first thing that popped into your head was advertising: print ads in magazines or newspapers…tv commercials…pop-up ads on the Google search engine. They may be entertaining, they may be informative, or they may be just plain annoying…but there is...
read moreWhat is the first thing that comes to your mind when you hear the phrase “brand names”? I immediately see the golden arches of McDonald’s, the red and silver Coca Cola can, and the Olympic torch. What do all of these great brands have in common? They create an impression that you are getting something special...
read moreAs a small business owner, what is the most important thing you can do to attract loyal customers? It goes without saying that you have to offer an excellent product or service, one that stands out from the rest. In the old days, that might have been enough to create a lasting customer list. But the days of brand loyalty are...
read moreThis week we are going to focus on marketing. For starters, let’s define exactly what marketing is. In the simplest of terms, marketing is everything you do to promote your business. Why does that matter? Because marketing and sales are the keys to turning your passions into profits. Let’s say you have the greatest idea...
read moreHave you heard? Video marketing is the latest hot trend, and Maria Andros is its greatest star. Be inspired by this 10-minute interview on BraveHeart TV where Maria shares her tips for getting started. Don’t worry, it’s not that...
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Law professor, serial entrepreneur, writer, white belt Nia instructor, wellness coach, world traveler, and all-around Renaissance woman sharing my passion for entrepreneurship, life-long learning and transformation.
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