Yesterday we thought about your business from a consumer’s point of view. You did some research to determine whether there was an unmet need in the marketplace that your business could fulfill. I hope you came up with a nice list of potentail ideas that we can further refine today.
The next step of the process is to find your ideal customers. You want to find a large enough potential market to be profitable, but not so large that you won’t be able to compete with the big guys.
You may have heard of the concept of “niche marketing.” In these days of almost unlimited consumer choices, the only way to be profitable is to aim your business at a clearly defined sub-group of consumers who are willing…indeed hungry…for your products and services. There are four keys to finding a great niche:
It must be in demand (a reasonable number of people must be looking for what you have to offer)
It must not be too broad (or the competition to supply the need will be too great)
It must excite you (tap into your passions, so that you will stay in it for the long haul)
It must offer exellent potential for ROI (return on investment).
We’ve spent the past 4 days thinking about what you love to do. Now it is time to look at things from another perspective: what do you have to offer, who would want it, and how much would they be willing to pay?
The best way to figure all that out is to find a group of people who share your interests, and ask a lot of questions. The great thing about starting with passions is this: if you absolutely love doing something, chances are there are other people out there who share your enthusiasm. Continue reading How to Turn Your Passions into Money
So now we know what you want to do..why you want to do it…and what goals you want to achieve. Today we will focus on how to tap into your unique strengths to make your new enterprise successful.
If you’ve ever been to a career counselor…or even your high school guidance counselor…this is probably where they started. Maybe you’ve taken the Meyer-Briggs or some other kind of personality test, and been given a list of careers that might be suitable for you.
Don’t worry, that is NOT what we are going to do here. Those tests can be helpful if used appropriately…but more often than not they are used to put people in boxes and hold them back from achieving their dream. Continue reading Tap into Your Unique Strengths
If you’ve stayed with me so far, you are a lot closer to creating the life of your dreams. You now know what success means to you. You know what your ideal day would look and feel like. And you have a list of things you are passionate about doing.
Now it is time to tie all of those together into a dream business plan. But first, there is one more ingredient. This may be the most important piece of all…what is your purpose?Continue reading Vision = Passion + Purpose
Do you wake up every day eager to get to work? Do you love what you are doing so much that you often lose track of time? If not, it is time to put some passion in your life.
What exactly is passion? It is the feeling that you are doing exactly what you are meant to be doing…what you love doing and would gladly do for free. It is being so immersed in what you are doing that you lose all sense of time. Do you remember what that feels like?
Check out this amazing juggling finale by Chris Bliss, turning juggling into a dance to a trio of Beatles tunes. This is truly passion in action!
Are you ready to get started on the Road from Rags to Riches? Starting here, starting now, starting from where you are, you can create your dream business.
If you are reading this blog, chances are you are not entirely happy with where you are in your life. Maybe you’re not making enough money…maybe you don’t have enough time to do the things you care about…maybe you don’t see any chance of creating a nest egg for retirement or a trip around the world.
No matter where you are, you can start by taking just one small action today that will lead you down the path from the life you have now to the life you have always dreamed of. For the next 30 days, I will be guiding you through a process of self discovery and learning about wealth creation from some of the greatest experts in the world. Just give me 30 minutes a day, and by the end of the month, you will have a roadmap to create your personal ideal business. So let’s get started! Continue reading Creating Your Dream Business
I just got back from the Dreams to Reality Success Summit and I am psyched! Imagine being in a room with some of the most famous internet marketing experts in the world. I’m talking about people who have made multi-millions of dollars on the internet. People like Adam Ginsberg, the eBay man, who has personally sold over $20,000,000 on eBay in the last three years. Bernadette Doyle, who generates $60,000 a month hosting teleconferences. And my mentor Tracy Repchuk, who wrote and launched her best-selling book, 31 Days to Millionaire Marketing Miracles, in 58 days and earned 6 figures in her first 5 months online. Continue reading Are you ready to go from rags to riches?
Yesterday we thought about your business from a consumer’s point of view. You did some research to determine whether there was an unmet need in the marketplace that your business could fulfill. I hope you came up with a nice list of potentail ideas that we can further refine today.
